Mt 355 Unit 4 Assignment External Secondary Research

MT 355 Unit 4 Assignment External Secondary Research https://homeworklance.com/downloads/mt-355-unit-4-assignment-external-secondary-research/ Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea. In this assignment, you will engage in the development of the following professional competencies: Understands how to approach unstructured problems Scenario: As a marketing researcher working for the McDonalds © Corporation, you are tasked with performing secondary marketing research to inform a†¦show more content†¦For instance, if you decide that McDonald’s should offer French cuisine on their menu, you would try to find an article that provides information on how US consumers have increased their consumption of French cuisine over the past three years. 1. For each article: Provide a brief explanation of how each supports one or all of the possible products you have selected for candidates to be placed on McDonald’s current menu. 1. Provide a very brief summary of the two articles you found. The summary should be approximately one paragraph for each article. 1. Provide a reference list for the articles you have found in APA format. In the past, many students have selected popular products that McDonald’s does not offer, but other restaurants successfully provide. This is an opportunity to use your creativity, so think critically on what products may positively impact the McDonald’s menu of products to increase revenues and profitability. The secondary research used in this assignment should support your new product idea. Remember you are in the process of finding data that will convince a hardened senior executive that your addition to the menu will be good for McDonald’s and their bottom line. For additional requirements in relation to this assignment, see the grading rubric below. Directions for Submitting Your Assignment Revie w the grading rubric below before beginning this activity. For additional helpShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pageswith the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teachingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesindexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision MakingRead MoreQuality Improvement328284 Words   |  1314 PagesE-mail: PERMREQ@WILEY.COM. To order books or for customer service, call 1-800-CALL-WILEY(225-5945). Montgomery, Douglas, C. Introduction to Statistical Quality Control, Sixth Edition 978-0-470-16992-6 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 About the Author Douglas C. Montgomery is Regents’ Professor of Industrial Engineering and Statistics and the Arizona State University Foundation Professor of Engineering. He received his B.S., M.S., and Ph.D. degrees from Virginia Polytechnic